Why are long-term partnerships important? This was the main theme of our conversation with Michelle Kwak, Director of Integrated Communications at LANEIGE US, and Ava Lee, Creator (@glowbyava) and Founder of ByAva.On t...

Not all creators are creative…This was a key takeaway from our conversation with Iris Coker, Director of Global Influencer Relations and Social Content Strategy at Kate Spade, and celebrity nail artist and content creator, Betina ...

This is a special edition of the Fast Traack Podcast featuring a live recording from this year’s SXSW panel discussion, “Socially Responsible Influencer Marketing: Is It Possible?” You’ll hear from

Empathic, flexible, and analytical. These are the characteristics that have fueled Roberta Cammisa’s robust career in influencer marketing. Over 10 years, Roberta has worked with various luxury beauty and fashion...

Curious, agile, and creative. These are the characteristics that helped Elena Suarez build an influencer marketing program from ground zero for Pierre Fabre USA.Rewind to 2019, Elena took on her biggest challenge t...

In this episode, Pierre-Loic sits down with Tiffani Carter, VP of Integrated Marketing at Thrive Causemetics, to discuss Tiffani’s transition to her new role (from Shiseido to Thrive Causemetics), the collapse of the marketing funnel, and the e...

In this episode, Pierre-Loic sits down with Tomei Thomas, CEO at Beekman 1802, to discuss the secret sauce to the skincare brand’s omnichannel strategy. Tomei will break down how Beekman 1802 navigates its various commerce channels (including t...

This conversation was too juicy, so we had to split it into two parts! In this episode (part 2), Pierre-Loic sits down with Amy Oelkers and Dustin Goot to discuss brands succeeding on TikTok and what the platform has in store for the future.&nb...

This conversation was too juicy, so we had to split it into two parts! In this episode (part 1), Pierre-Loic sits down with Amy Oelkers and Dustin Goot to discuss how TikTok differs from other social platforms and how your brand should approach...

In this episode, Pierre-Loic sits down with Chira Schaad, VP of Content and Services at L’Oréal, to discuss how L’Oréal is approaching social commerce and what new platforms the company is testing. Chira will lay out the definition of social co...

Influencer marketing is maturing as a channel and impacting all stages of the purchase funnel including conversion. As social commerce, the creator economy, and eCommerce continue to rapidly gain traction, how should you think about the role of...

In this episode of The Fast Traack, we are speaking with Minter Dial, a professional speaker, storyteller, consultant and veteran executive, with a 16-year high-profile career at L’Oréal. He’s a specialist on new tech, branding and leadership a...

In this episode of The Fast Traack, we speak with Thierry Lonziano, Senior Vice President, Global Marketing & Communication Director at Peugeot about the transformation of a brand and rebuilding a global marketing organization from the grou...

In this episode of The Fast Traack, we speak with Akash Mehta, founder of Akash Agency, a modern digital agency for conscious brand building and co-founder of Fable & Mane, a hair wellness brand that launched in the midst of COVID-19 and is...

In our latest episode of The Fast Traack we talk to Santiago Garcia Solimei, Global Director of Social Media, Meliá Hotels International about Meliá Hotels re-opening influencer initiative. He answers the question "How can you bounce back from ...

In this special episode of The Fast Traackr, our CEO Pierre-Loic Assayag and our VP of Marketing Evy Lyons interviewed Firdaous El Honsali, Director of Global Communications at Dove, on the topic of brand purpose. Specifically, we discussed the...

We're kicking off the second season of The Fast Traack by Traackr by hearing from Lauren Seegers, an agent to reality stars and traditional influencers. We're asking the questions:What does an influencer agent do?<...

In the latest episode of The Fast Traack, we spoke with Jennifer Johnson and Erin Williams-- the incredible social team for TPH by Taraji. We talked all things BLM, being an ally and how brands can implement social justice into their brand's DN...

In the latest episode of The Fast Traack by Traackr, we spoke with Geo West, founder of HAPPY CAT Influencer Marketing Consultancy!We posed the question "do brands and influencers really understand each other?"What can each ...

In the latest episode of The Fast Traack, we spoke with Maria Maddox, Head of PR for the premium division of AmorePacific. Maria was faced with a dilemma at the beginning of quarantine. One of the brands she represents, Laneige, was about to...

As we highlighted in a former blog post,  the FTC released a brochure aimed at providing greater clarity to the Endorsement Guides (“guidelines”) for br...

Every brand needs advocates in order to survive. That’s why, for many companies, having an ambassador program is crucial for success. My co-host Evy and I had the opportunity to talk to Bailey DuMont on the latest episode of The Fast Traack. Ba...

In this episode of The Fast Traack, we talk to influencer marketing expert Rachel Clay on her experience working with luxury brands. We ask the overarching question "what is the place of luxury brands in times of crisis?"

In this episode of The Fast Traack podcast, we posed the question: How is The Business Model Changing For Influencer Right Now? Answered by micro-influencer Tomi Obebe.How has quarantine changed her initial content plan for this qua...

In this episode of The Fast Traack, we speak with Lauren Thermos, Director of Global Integrated Media & Marketing Strategy.