The Fast Traack by Traackr
Elevate your influencer marketing strategy with The Fast Traack- the show where marketing change agents discuss transforming their marketing practice for the future.
Podcasting since 2020 • 30 episodes
The Fast Traack by Traackr
Latest Episodes
Chantal Rochelle, Jazmine Robinson & Loren Lott: Strive for Friendships Not Virality
Virality lasts a second, friendships last a lifetime. Sure, marketers and creators alike want the views and engagement that virality can bring. But being able to truly “influence” an audience is the real end goal.
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Season 4
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Episode 7
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43:57
Bella Clark and Thuy Le: To Be Authentic or To Send a Birkin?
Do brands need to buy creators’ love? While the practice of influencer marketing might have been considered “flashy” in the past, it has since evolved into something that is highly strategic and relational. On thi...
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Season 4
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Episode 6
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42:47
Ava Lee and Michelle Kwak: Turning 15-Sec TikToks Into Lasting Creator Partnerships
Why are long-term partnerships important? This was the main theme of our conversation with Michelle Kwak, Director of Integrated Communications at LANEIGE US, and Ava Lee, Creator (@glowbyava) and Founder of ByAva.On t...
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Season 4
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Episode 5
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40:55
Iris Coker and Betina Goldstein: Not All Creators Are Creative
Not all creators are creative…This was a key takeaway from our conversation with Iris Coker, Director of Global Influencer Relations and Social Content Strategy at Kate Spade, and celebrity nail artist and content creator, Betina ...
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Season 4
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Episode 4
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47:58
