How do you Virtually Launch a New Product with Influencers? Artwork

The Fast Traack by Traackr

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The Fast Traack by Traackr

How do you Virtually Launch a New Product with Influencers?

June 22, 2020 • Traackr • Season 1 • Episode 9

In the latest episode of The Fast Traack, we spoke with Maria Maddox, Head of PR for the premium division of AmorePacific. Maria was faced with a dilemma at the beginning of quarantine. One of the brands she represents, Laneige, was about to release one of their most anticipated products of the year; a glowy makeup serum with packaging that looks like it was made for Insta. Typically, a party would be in order. Most likely in a beautiful NYC space, fit with incredible flower displays and a guest list of top influencers. The only problem? Parties, at least for the foreseeable future, were cancelled.

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