The Fast Traack by Traackr
Elevate your influencer marketing strategy with The Fast Traack- the show where marketing change agents discuss transforming their marketing practice for the future.
The Fast Traack by Traackr
Breaking away from the funnel with Tiffani Carter, Thrive Causemetics
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Traackr
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Season 3
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Episode 5
In this episode, Pierre-Loic sits down with Tiffani Carter, VP of Integrated Marketing at Thrive Causemetics, to discuss Tiffani’s transition to her new role (from Shiseido to Thrive Causemetics), the collapse of the marketing funnel, and the essential role influencers now play in driving conversion.
During the conversation, Tiffani shares the following,
- The value in fostering a strong brand community
- The need for data to make decisions
- The collapse of the marketing funnel - and what that means moving forward.
- The correlation between eCommerce and influencer marketing (hint: has to do with creators!)
- How to scale without breaking the magic of the brand
Tell us what you thought of this episode by emailing us at ft@traackr.com.
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Have a question for us? Email ft@traackr.com.