Influencer marketing is maturing as a channel and impacting all stages of the purchase funnel including conversion. As social commerce, the creator economy, and eCommerce continue to rapidly gain traction, how should you think about the role of influencers in driving sales for your brand? How do these new conversion points fit within your overall commerce mix? What opportunities and risks should you be prepared for? What questions should you be asking?
In this series, host Pierre-Loic Assayag, CEO of Traackr, speaks with top executives to unpack the convergence of influencers and commerce, provide guidance on effectively measuring its impact, and forecasting what comes next.
This season's lineup:
- The power of the creator with Chira Schaad, L’Oréal
- PT 1 Being brave on TikTok with Amy & Dustin, TikTok
- PT 2 Being brave on TikTok with Amy & Dustin, TikTok
- Managing a diverse set of commerce channels with Tomei Thomas, Beekman 1802
- Breaking away from the funnel with Tiffani Carter, Thrive Causemetics
Make sure to tune into the full season, and tell us what you think by emailing us at ft@traackr.com.
Hi everyone, Pierre-Loic, from Traackr here and this is the Fast Traack - the show where marketing change agents discuss the transformation of their marketing practice.
Though I have worked in influencer marketing from the start, I have to say right now is probably the most exciting time I’ve lived through in this industry. Influencer marketing has grown in importance to become the cornerstone of every major company’s marketing strategy. It has also expanded in-depth both up-funnel to support purpose-driven campaigns and down-funnel towards commerce.
Social commerce, or the meeting of eCommerce and the creator economy is rapidly gaining traction. I wanted to investigate how brands should be thinking about the role of influencers in driving sales, and how these new conversion points fit within the overall commerce mix.
In this season, I’ll be talking to folks at L’Oreal, TikTok, Beekman 1802, and Thrive Causemetics. It’s a fantastic lineup, and I hope you learn from my guests as much as I did.
Make sure to subscribe to the Fast Traack so you don’t miss this season- Influencers as the New Storefront or The future of selling.