Do brands and influencers really understand each other?

In the latest episode of The Fast Traack by Traackr, we spoke with Geo West, founder of HAPPY CAT Influencer Marketing Consultancy!

We posed the question "do brands and influencers really understand each other?"

• What can each party do to better understand the other? 
• What could concretely result from a better understanding of each other? 

Listen up and let us know your thoughts!