In this episode of The Fast Traack podcast, we posed the question: What advice do we have for beauty brands transitioning their influencer activations from IRL to #stayhome?
In the midst of a lockdown, we’re seeing unprecedented natural creativity. Now is the time to allow your influencers even more freedom, while simultaneously triple-checking copy for potential insensitivities and tone deafness. Social media will always adapt, and brands that can be useful and flexible in this treacherous time will come out on top.